Premium Events

Premium Events is the epicenter of the Grandes Distilleries Peureux group - combining the Peureux, Massenez, Lemercier and Coulin distilleries - and it brings our products to life, through you!

Initially created to launch the “Cocktail Universe of Miss Massenez” concept in 2012, this division of the business has rapidly become an essential instrument for promoting and communicating our products. Parties, events and cocktail workshops for businesses or private parties, cookery courses, corporate visits... But also tours of the distillery, organized, themed tasting sessions and cookery classes... Essentially, Premium Events makes the link between our products and you!

VIP Events!

Premium Events involves quality cocktails invented by Pierre Boueri, a renowned mixologist, with spirits from the Massenez distillery, famous around the world for the quality of its products and its expertise in the world of spirits and mixology.

As it has become an essential partner for high-end events due to its team of professional barmen, made up of Pierre Boueri and Noémie Jung, Premium Events is involved in the most amazing events in Alsace and Paris.

Do you want to add some originality to your event? Take the plunge with our Premium Events team and be up-to-date with the latest cocktail trends! Offer high-end cocktails to your guests and liven up their night! Our team can travel to you, but you can also choose to put us directly in contact with your caterer.

We will help you choose your cocktails and be here to help you put together the best event of the year!


Our satisfied customers

  • Ircad
  • La Main du Coeur
  • Les 500 Nocturnes
  • Internationaux de Tennis de Strasbourg
  • Chefs d’Alsace
  • Alsace 20
  • Vins & Gastronomie
  • Ducasse
  • Guide Pudlowsk
  • Office de tourisme de Strasbourg
  • Hilton Strasbourg
  • Christie’s Amststerdam
  • Range Rover
  • Magazine Sommeliers International
  • Fédération Française des Sports Automobiles
  • Etoiles d’Alsace
  • Integra-langues
  • SODECC
  • Chez Jenny à Paris
  • La Fête de la Gastronomie Strasbourg
  • Inside Cocktail
  • La Folie Douce